Our verdict
Here's how the Pura Car and the Pura Plus stack up, side by side.
Our pick

Pura Car
$34.99
Check priceRead our full review
Pura Plus
$79.99
Check priceRead our full reviewSide by side
| Attribute | Pura Car | Pura Plus |
|---|---|---|
| Our rating | — | 10/10 |
| Price | $34.99 | $79.99 |
| Best for | Smart fan genuinely fills large spaces better than the Pura 4, but count on swapping fragrance vials every 2-3 weeks. | |
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Which one is right for you?
Choose the Pura Car if…
- I absolutely love it; even on subtle mode I can still smell it really well after a few weeks.
- On low setting it fills my truck nicely and the cartridge lasts around a month for me.
Choose the Pura Plus if…
Smart fan genuinely fills large spaces better than the Pura 4, but count on swapping fragrance vials every 2-3 weeks.
- Built-in fan covers 500+ sq ft quickly
- Compatible with existing Pura fragrances
Why we rate them this way
Pura Car — /10
What we liked: I absolutely love it; even on subtle mode I can still smell it really well after a few weeks., On low setting it fills my truck nicely and the cartridge lasts around a month for me., The scent starts stronger right after inserting a cartridge and then settles down quickly..
Worth knowing: Some fragrance options are great, but a few can feel too strong in a smaller car cabin., Battery life and scent output dropped quickly over time, especially in colder weather..
Pura Plus — 10/10
Smart fan genuinely fills large spaces better than the Pura 4, but count on swapping fragrance vials every 2-3 weeks.
What we liked: Built-in fan covers 500+ sq ft quickly, Compatible with existing Pura fragrances, Quick app setup (under 5 minutes), Alexa and Google Assistant control, Customizable intensity and scheduling.
Worth knowing: Fragrance vials deplete in 2-3 weeks at higher intensity, Requires counter/shelf space (not wall-mounted), Needs outlet access (power cord required), No Apple HomeKit support.
On price, the Pura Car is the cheaper pick at $34.99, versus $79.99 — a difference of about $45.00.
Common questions
Which is cheaper, the Pura Car or the Pura Plus?
The Pura Car is the cheaper of the two at $34.99, versus $79.99.
What's the difference between the Pura Car and the Pura Plus?
Short version — Pura Car: . Pura Plus: Smart fan genuinely fills large spaces better than the Pura 4, but count on swapping fragrance vials every 2-3 weeks.
