Our verdict
Between the Pura Plus and the Pura, we lean toward the Pura Plus — we rated it 9.6/10 versus 8.5/10. Still the top pick for large-space scent diffusion, but factor in expensive fragrance vial replacements.
Our pick
Pura Plus
$79.99
Check priceRead our full review
Pura
Side by side
| Attribute | Pura Plus | Pura |
|---|---|---|
| Our rating | 9.6/10 | 8.5/10 |
| Best for | Still the top pick for large-space scent diffusion, but factor in expensive fragrance vial replacements. | If you'll commit to buying name-brand refills and use the app, it's the best-smelling smart-home upgrade. |
| Standouts |
|
|
| Watch-outs |
|
|
Which one is right for you?
Choose the Pura Plus if…
Still the top pick for large-space scent diffusion, but factor in expensive fragrance vial replacements.
- Built-in fan fills 500+ sq ft in under 15 minutes
- App controls intensity, scheduling, away mode, and nightlight
Choose the Pura if…
If you'll commit to buying name-brand refills and use the app, it's the best-smelling smart-home upgrade.
- Holds two scents with automatic alternation on schedule
- Real name-brand fragrances, not generic
Why we rate them this way
Pura Plus — 9.6/10
Still the top pick for large-space scent diffusion, but factor in expensive fragrance vial replacements.
What we liked: Built-in fan fills 500+ sq ft in under 15 minutes, App controls intensity, scheduling, away mode, and nightlight, Voice control via Alexa and Google Assistant, Compatible with existing Pura fragrance vials, Intuitive 5-minute setup.
Worth knowing: Fragrance vials last only 2-3 weeks at high intensity, Requires power cord and counter space instead of wall plug, No Apple HomeKit support, High ongoing costs for vial replacements.
Pura — 8.5/10
If you'll commit to buying name-brand refills and use the app, it's the best-smelling smart-home upgrade.
What we liked: Holds two scents with automatic alternation on schedule, Real name-brand fragrances, not generic, Away mode prevents wasting fragrance in empty home, Fine-grained adjustable intensity control, Remote control and smart-home integration (Alexa/Google).
Worth knowing: Fragrances cost $11-$21 per refill, Best pricing requires subscribe-and-save commitment, Scent coverage thin in large open rooms, App occasionally glitches.
Common questions
Is the Pura Plus or the Pura better?
We rated the Pura Plus 9.6/10 and the Pura 8.5/10, so we lean Pura Plus — but it depends on what you want it for (see "which one is right for you" on the page).
How much do the Pura Plus and Pura cost?
The Pura Plus is listed at $79.99. We don't have a current price on file for the Pura — check the latest on its review page.
What's the difference between the Pura Plus and the Pura?
Short version — Pura Plus: Still the top pick for large-space scent diffusion, but factor in expensive fragrance vial replacements. Pura: If you'll commit to buying name-brand refills and use the app, it's the best-smelling smart-home upgrade.