Pura Review: We review the new smart diffuser you’ve probably seen over Instagram. Can it really smell like your favorite candles? We dive deep into all of this, and a lot more, in our honest Pura Review!
Curious about how Pura stands up to Aera? Check out our honest Pura vs. Aera comparison.
Pura Review: The Good… and not so good
- Many scents that you already know and love
- Inexpensive device
- Holds two scents – not just one
- Programmable with your Smart Phone
- Limited coverage (but can always buy 2)
- Scheduling can be a bit clunky
Do you love candles, especially candles like Capri Blue Volcano but wish there was an easier, cheaper way to enjoy these candles?
Do you ever come across a product and you’re just like, man, why have I not heard about this before? Well, that’s exactly what Pura is.
Pura Review: What is it?
Pura is a smart diffuser that allows you to put two scents (from brands you know) and allows you to control the Pura Device from your phone with the Pura App (or just set it and forget it).
We’ve talked about smart diffusers before (see our Aera Review and Aera Promo Code) and we love the concept. They are home fragrance machines that replace candles (we love our candles!) in a set-it-and-forget-it way.
Why get rid of a candle?
First of all – no flame. How many times have you left the house and came home horrified that you left the candle burning? That doesn’t happen with Pura!
Pura even can use your phone to determine your location and automatically turn off when you aren’t home.
Candles are also really expensive – a Capri Blue Candle can easily cost over $30!
Pura vs. Aera: Which is better?
We found Aera first and it was our first foray into smart home diffusers. Here is the biggest difference between Aera and Pura. If you want to dive deep into the differences, we wrote a whole review on Aera vs. Pura.
Pura vs. Aera: The Price
The biggest difference is the price! Aera costs $200 for the smart version. Pura costs only $39 (and you can save more with our Pura Promo Code).
The fragrances are also cheaper with Pura. Pura’s fragrances are $12-$18 apiece vs. Aera’s $50 for each pod. The Aera Diffuser does last longer, but it’s more expensive.
Pura vs. Aera: The scents
This isn’t something we thought about when we first bought Aera, but it’s tough to know what something smells like online – what does “Optimism” smell like? Aera has some great fragrances, but it’s tough to know if you will like them.
This is where Pura shines: you can get the scents you already know and love! Not only is there Capri Blue but Scents by Nest and Apotheke. That is amazing!
Pura: What else can it do?
Besides being simply a great air freshener, it does a lot more than the hanging tree fragrance in your car.
Another cool feature is that Pura takes two vials of fragrance – so you can have the scents alternate. We currently have our Pura Smart Diffuser alternating between Grapefruit (NEST) Scent and Capri Blue Volcano Scent.
The Pura can also serve as a nightlight. You can customize the color of the light and have it on all the time, or just at night.
It’s also nice that the Pura simply sit inside of 1 plug, leaving the other plug 100% free. No cords, no mess.
The design is incredibly simple and looks great in any home.
How long do the scents last?
Depending on the fragrance, each vial should last for approximately 350 hours or 15 full days on a medium scent intensity. That’s pretty incredible. I currently have a Pura in my office and runs for about 10 hours a day at the highest scent intensity.
A new feature that Pura introduced is the ability to know when your fragrance is running low.
Pura encourages you to purchase a subscription to save money on each fragrance. We take advantage of our subscription AND also use our Pura Promo Code to save more on the device and to also subscribe.
Don’t worry, the subscription is easy to change if you don’t need the scents (they send a helpful email several days before) and you can skip or reschedule the subscription very easily.
This is an update from our original review of Pura.
They recently updated the ability to see how many hours are remaining for each scent (they do tend to go at different levels), so this update is incredible helpful.
To put that into comparison, the Capri Blue Volcano Candle (original size) only lasts 85 hours! That’s a huge difference.
Does Pura really smell like the candles?
YES! It actually does. Of course, you won’t get the crackle of the fire like a candle but you will get the scent.
It doesn’t even smell like a knock-off scent, the Capri Blue Volcano scent smells exactly like the candle!
It also travels through the house incredibly well. We even smell the candle on our second floor when it’s been running.
What about the Scents?
Do you need a smart home to run Pura?
We have a fully smart home, but we just use the simple scheduling features. You do not need a smart home to use Pura.
While it’s a smart device, it’s doesn’t need anything else to work except for wifi and a smartphone to set up the app and diffuser.
Pura: Constantly Evolving
Another great thing that Pura is doing is they are constantly coming out with new collaborations (collabs as the cool kids say).
Pura has also introduced more collaborations with Disney, like this Mickey and Friends collaboration. This gift set includes the device and two fragrances.
Pura Review: what we don’t love
We have one small gripe about the Pura Diffuser: the scheduling setup to set up both fragrances.
It’d be nice to be able to say: we want the scent scheduled to run from 7 am to 8 pm and alternate every hour, for example.
But you have to go and set up each hour separately. It’s a bit tedious, but you can get the fragrance EXACTLY the way you want it, which is pretty cool.
The one thing that is stopping this from being one of the most glowing reviews possible. However, their app is always updating and I imagine they will improve this feature.
Coverage: a slight complaint
It is true: the Aera does cover more square footage than Pura – for one main reason: Aera has a fan (that you can actually hear when it’s running) that pushes the fragrance out in the air in your house.
It does spread the scent out farther than Pura, but Aera only offers one scent at a time. If you run the same scent all the time, your nose will get used to it and you won’t smell it much longer.
While Pura doesn’t cover as many square feet, you may still notice it more because of the changing smells, especially if you pair the diffuser with two different scents that are contrasting.
This is perfect for a room (we have several through our house in different rooms), but if you are looking for 1 product to fill your home with great smelling air – you may need to look at something like Aera or even something like Aroma360 that integrates into your HVAC system,
Putting an Aroma360 unit like this is what something like a car dealership does to make sure the air is always smelling wonderful! But at almost $1,000, you could sure buy many diffusers!
Pura Review: The Final Verdict
We don’t say this lightly: the Pura Smart Diffuser is one of our favorite products we’ve test since starting this website. We don’t hesitate to give this the We Tried It Seal of Approval. It’s innovative, easy to use and inexpensive.
Pura Smart Diffuser
All the good of candles, none of the bad.
This is one of our favorite items we’ve ever reviewed. From the fragrances to the helpful customer support, this is a great purchase. It will save you money on candles and will be safer, too.
Check and see if they are in stock, they’ve been flying off the shelves.
It’s best of candles paired with the convience and safety of a smart diffuser. We don’t hesitate you buy the Pura Smart Diffuser now.
How long do pura scents last?
Pura Scents last about 350 hours or about 15 days depending on intensity level, the actual fragrance, and your climate. We’ve found that this estimate is fairly accurate.
When do you replace Pura Scents?
In a recent update to the Pura Smartphone (iOS + Android), the app displays High/Medium/Low Fragrance remaining.
The HIGH oil level is based on 101+ hours remaining
The MEDIUM oil level is based on 51-100 hours remaining
The LOW oil level is based on 0-50 hours remaining
Why can’t I smell my Pura?
There are many reasons why you can’t smell your Pura. But a couple of common reasons include:
1. There is something wrong with you Pura (reach out to support – they are super nice!)
2. The scent you selected isn’t strong enough (Pura’s Website lists fragrances as Subtle, Medium, Strong). Subtle fragrances are good for 300 square feet, while Strong are good for 1,00+ square feet.
3. You aren’t using different scents (or different enough scents) in each slot. We’ve found if the scents are too similar (two citrus scents, for example), it will be tough for your nose to smell the difference when it changes. If you use the same scent, you will get used to it.
How much space does a Pura Scent fill?
In our mostly-open floor plan, we find that Pura fills about 1,000 square feet. The answer depends on many things – the scent, the airflow, and how the space is laid out.
Can you use two different scents in Pura?
Yes! It’s really easy to. Simply put different scents in each slot of your Pura Smart Diffuser.
Can you put the same scent in both Pura slots?
Yes. However we don’t recommend it. You’ll notice the scent more when you chance between two different scents – like Capri Blue Volcano and Frasier Fir, for example.