Pura Review: Everything you need to know about the Smart Diffuser

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Pura Review: TL;DR

Updated March 2026: The Pura 4 remains our recommended model at $49.99 (currently 25% off at $37.49). Subscribe & save for 20% off monthly fragrance refills. Adaptive diffusion technology and the Pura app experience continue to improve with updates. For the full cost analysis, see our Is Pura Worth It? guide.

There’s a reason Pura is our favorite smart home diffuser: it features the fragrances we love, alternating fragrances and programmable via an innovative smart phone app. All this means you know exactly what you are getting – something you can’t say with other smart Diffusers.

Pura Review: We review the new smart diffuser you’ve probably seen over Instagram. Can it smell like your favorite candles? We dive deep into all of this and much more in our honest Pura Review!

Pura Diffuser: Pros

Remote Control: You can control the scent of your home from anywhere using your phone. Quite convenient.
Two for One: The diffuser holds two fragrances at once, giving you options.
Smart Home Compatible: It works with Alexa for voice control. Handy for the tech-savvy among us.
Adjustable Intensity: You can customize the scent intensity to your liking.
Low Fragrance Alerts: The Pura app will notify you when your fragrance is running low. A useful feature.

Pura Diffuser: Cons

Costly Fragrances: The premium scents come with a premium price tag.
Subscription Required: To get the best value, you need a subscription. Not everyone’s ideal scenario.
Complicated Setup: For those who aren’t tech-literate, the setup process might be a bit of a headache.
App Issues: There have been reports of occasional glitches with the app.
Limited Coverage: The scent may not distribute well in larger rooms.

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TL;DR — Pura smart diffuser offers premium fragrance automation with app control. Worth it if you want luxury scents dialed in perfectly.

The 12 Reasons we Love This Pura Diffuser

  1. The smells are perfect
  2. They offer a wide variety of scents
  3. They offer new brands and brands you already know in love
  4. You can easily adjust fragrance intensity
  5. The LED Ambient Nightlight is a great touch!
  6. Many fruity scents available
  7. More affordable than having a candle running the whole time.
  8. Pet Friendly!
  9. Looks great and fits our overall vibe
  10. Easy to use
  11. Easy to set up
  12. We love having control of 2 different scents

What don’t we love? We just wish it “pushed” the scents a bit more to spread it around.

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