How to Spot a Fake Review (Before You Waste Your Money)

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Did you know as many as 1 in 3 reviews online could be fake?

And not just on shady sites. Even the “trusted” ones are full of bots, bribes, and paid praise. But there’s a pattern—and once you know what to look for, you can dodge the fakes like a checkout ninja. Let’s get into it.

About We Tried It’s Review Process

In all honesty, we get approached a lot to review new items that we really don’t care about or need in our lives. Everything we write about, we review. It’s that simple.

Sure, sometimes brands provide us product for free, but that doesn’t stop us from giving you our honest opinion. We’ve got a full time gig that pays the bills, this one is just for fun.

“This Product Changed My Life!” — And 7 Other Review Red Flags to Watch For

this product changed my life

You know the type: a product with only five-star reviews, every single one sounds like it was written by the same person hopped up on espresso and buzzwords. “Best purchase ever!” “Game changer!” “Saved my marriage!”

Whoa. That’s a lot for a sock organizer.

Fake reviews are everywhere—from no-name kitchen gadgets to heavily hyped Instagram finds. And while we love a good deal as much as the next person, we’ve learned (the hard way) that sometimes those glowing reviews are just a mirage in a desert of disappointment.

So how do you spot the phonies before your wallet regrets it? Here are the top red flags that scream, “I was written by a bot—or someone’s cousin.”

🚩 1. Review Clusters (aka the “One-Day Wonder”)

review clusters

If 45 five-star reviews all showed up on the same Tuesday afternoon? Yeah, that’s not organic. That’s a coordinated review drop. Run.

🚩 2.Suspiciously Repetitive Language

Suspiciously Repetitive Language

If every review says “sleek, modern, durable, and easy to use”… congrats, you’ve stumbled into the Great Copy-Paste Jungle.

Real humans say weird stuff like:

“Kinda flimsy but held my nachos during Top Gun: Maverick so… 4 stars.”

That’s how you know it’s real.

🚩 3. Overly Polished Photos

overly polished 1

Nobody’s bathroom countertop is that clean. If the “customer” photo looks like a product ad, it probably is. We trust slightly blurry images with weird angles 1000% more than perfect stock-photo energy.

Note: we’re a bit guilty of overly-polished photos, but that’s because our home is usually SUPER clean.

Yes, our house is really like this most of the time.

🚩 4. Extreme Ratings (All or Nothing)

extreme ratings 1

If it’s ALL five stars or ALL one star with no middle ground, take a pause. Real reviews include nuance like:

“Loved it, but the handle smells like pickles when it gets hot.”

That’s honesty you can buy into.

🚩 5. Reviewer Has One Review… Ever

one review ever 1

Click the name. If “HappyMom4321” only reviewed this one $29 Bluetooth speaker and nothing else ever? Hmm. Either she just got internet access last week, or someone’s gaming the system.

🚩 6. Vague Praise with No Details

vauge praise with no details 1

“Excellent product!” “Highly recommend!” Okay, why though? Did it survive a toddler meltdown? Pass the spouse test? Help you win a silent disco?

No story = no trust.

🚩 7. Mentions of Freebies or Discounts

mentions of freebies 1

If someone says, “I received this in exchange for an honest review,” it’s at least honest. But let’s be real—people rarely bite the hand that bribes them with 20% off.

If you see this, look for any critical points of the product or service. Nothing is perfect for everyone. It’s just that simple.

✋ Final Tip

When in doubt, trust your gut. And maybe check Reddit. If a product’s legit, people love talking about it off the brand’s website, too.

Now go forth, shop smart, and may your packages never arrive smelling like burnt toast.

Now, check out some of our We Tried It Reviews:

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