TL;DR — Lou & Grey makes some of the softest loungewear I’ve ever put on. The Signaturesoft Plush Upstate sweatpants and sweatshirt feel like jumping on a cloud, the brand backs women-owned, sustainable factories, and the only real catches are the premium price (around $69.50 each at LOFT) and sizing that runs big — buy it if cozy is worth paying for, and size down.
Is Lou & Grey worth it? The short answer
Yes — if you care about comfort more than price. Lou & Grey (now sold under LOFT) makes plush, women-focused loungewear, and the Signaturesoft Plush line I bought is genuinely some of the softest clothing I own. The catch: it’s pricier than your average sweats, and it runs large, so you’ll want to size down. If you live in soft clothes the second you get home, it’s worth it. If you just need basic sweatpants, you can spend a lot less.
Quick Comparison
| Product | Price | Best For |
|---|---|---|
| Signaturesoft Plush Upstate Sweatpants | Around $69.50 (LOFT) | The softest lounge bottoms you’ll own — size down |
| Signaturesoft Plush Upstate Sweatshirt | Around $69.50 (LOFT) | Crew-neck cozy you can layer a tee under |
| The set together | Around $139 (LOFT) | A matching homebody uniform — or a gift |
Lou and Grey: what you need to know
Lou & Grey is a comfort-first clothing brand you’ve probably seen all over your feed. The whole idea is crazy-soft clothing — and when I say crazy soft, I mean it. Jumping-on-a-cloud soft. The pitch is that you get to be stylish and comfortable at the same time, which is exactly my kind of clothing.
Making more than just clothing
They also partner with female-founded brands that use sustainable practices and work to empower women across their global supply chain. I say yes to all of that. Now let’s check out the clothing.
I love how many women they support in factories all over the world. That’s a real thing. Sure, I like comfortable clothing (who doesn’t), but it’s a nice bonus that buying it also supports those women.
Are they just sweatshirts and sweatpants?
I tried Lou & Grey’s Signaturesoft Collection — specifically the Signaturesoft Plush Upstate Sweatshirt and the Signaturesoft Plush Upstate Sweatpants. Calling them “sweatpants and sweatshirt” honestly feels like a disgrace once you touch them.
You don’t need to look any further than Lou and Grey’s website (now part of LOFT) to see why I picked the Signaturesoft collection.
Lou & Grey review: what I love
- Their ethical practices — empowering women and looking at the whole supply chain. Beyond fashion and comfort, we love supporting brands doing more.
- The focus on SOFT. The sweatshirt and sweatpants I bought are so soft they’re the first thing I reach for on laundry day. I literally put them on the second they come out of the wash.
- The Signaturesoft line is loungewear you could actually wear out in a pinch. Some pieces look sharp — from jumpsuits to dresses.
- A broad range of clothes — but have I mentioned how soft they are?
What we don’t love about Lou & Grey
- It’s a little pricey for loungewear — the sweatpants and sweatshirt each run around $69.50 full price at LOFT. Sustainably and ethically made clothing usually costs more, because cutting those corners is what makes cheap clothes cheap.
- Ordering online can be tricky because of the sizing (more on that below), though there are a handful of LOFT stores in the US.
- I’m not winning any style awards in these — but they sure are comfortable.
Who is this for?
The Signaturesoft collection is great for anyone who wants to be comfortable relaxing at home. It’s not red-carpet or fancy-dinner wear — and that’s fine.
Whether you just got off work and want to swap into something soft to watch Netflix, or you’re crawling around the floor with your kids, you’ll feel comfortable in the Signaturesoft collection.
They also have dressier pieces that look great for work or date night. But the thing that makes the brand special is the soft loungewear.
Review of the Lou & Grey items I bought
Item 1: Signaturesoft Plush Upstate Sweatpants (Size XXS — I sized down)
These are some of the softest pants I own — and I like my stretchy pants. They’re high quality and the fabric feels like butter. I sized down one based on other reviews, and they fit well. If you like really loose loungewear, you could buy your usual size. They run around $69.50 full price at LOFT, though they go on sale often.
I even found the Lou + Grey sweatpants on sale here.
Item 2: Signaturesoft Plush Upstate Sweatshirt (Size XXS — I sized down)
This is a very soft sweatshirt, and the crew neck makes it easy to wear if you’re sleeping or lounging on the couch. It’s roomy enough to layer a tee underneath. I sized down one, but you could order true to size for a relaxed fit. It runs around $69.50 full price at LOFT.
How to style Lou + Grey
I wear the Signaturesoft Plush Upstate sweatshirt and sweatpants as a set. Throw on fuzzy socks and binge your favorite show — that’s a good Friday night.
I know I’m reading a book in the photo, but these are my go-to clothes for watching Bridgerton. Same for you, right?
Even LOFT recommends buying as a set
Like I said, you won’t win style awards in Lou & Grey, but you’ll be incredibly comfortable in the relaxed fit. Fashion isn’t the game here. Comfort is.
Lou & Grey’s site recommends pairing these into sets, just like I do. It’s an easy way to shop — who wants to hunt for matching pieces when they’ve already done the work for you?
What we didn’t like
Honestly, some items go low-stock and that’s frustrating — you’ll find a color and size you love and it’s gone. We’d love everything to be available all the time. And the price stings a little for what are, at heart, very nice sweats.
How to size Lou & Grey
Here’s the big one: Lou & Grey styles don’t run true to size. They run big. I recommend sizing down on everything you buy. The waist on the sweatpants was too large at my usual size, which is why I went to XXS.
So: size down on everything. The good news is LOFT makes returns and exchanges easy if you guess wrong.
Lou and Grey alternatives
Alternatives are tricky, because you can buy sweatsuits for so cheap. Wear those long enough and they’ll get soft too. But this set is soft the second it arrives — and I love the mission behind it. It also makes a great gift for the homebody in your life.
Another solid alternative is Outdoor Voices Cloudknit. Read our Cloudknit review. Want something sportier? Check out our Fabletics review.
Lou & Grey review: the final verdict
All in all, I’m loving my Lou & Grey set. The matching pieces, the super-soft fabric, the build quality, and the fact that I feel good supporting a brand trying to do good — it all adds up. If cozy is your priority and the price doesn’t scare you, I’d try the Signaturesoft collection for yourself or gift it to a friend. Just remember to size down.
Here’s where we’ve found the best deal on Lou and Grey.
Lou & Grey FAQ
How much does Lou & Grey cost?
The Signaturesoft Plush Upstate sweatpants and sweatshirt each run around $69.50 full price at LOFT, so roughly $139 for the matching set. Prices change with LOFT’s frequent sales, so check the current listing before you buy.
Does Lou & Grey run true to size?
No — it runs big. I recommend sizing down on everything. I bought the sweatpants and sweatshirt in XXS and they fit well. If you like a really loose, oversized fit, your usual size works too.
Where can I buy Lou & Grey?
Lou & Grey is now sold under LOFT, both online and at a handful of LOFT stores in the US. Returns and exchanges are easy, which helps since sizing runs big.
Have a question or comment in your search for the comfiest clothes? Let us know in the comments below.
💬 What Others Are Saying
Real opinions from Lou & Grey customers across the web
The softest loungewear I own. Perfect for working from home without looking like you gave up.
— Reddit r/femalefashionadvice user
Lou & Grey nailed the athleisure-meets-cozy vibe. Their signature soft fabric is incredible.
— Customer review
Expensive for loungewear. You’re paying a premium for the LOFT brand name on what are essentially nicer sweats.
— Reddit user