Imagine walking into your home after a long day, and instead of lingering pet odors, last night’s dinner, or just stale air, you’re greeted with a luxurious, fresh scent—like stepping into a high-end hotel or boutique. Sounds like a dream, right?
The Pura Plus picks up where the Pura 4 left off - the new design incorporates a fan to spread your scent in open spaces and tall ceilings.
For years, people have relied on candles and traditional plug-in diffusers to keep their homes smelling great. But candles pose a fire risk, and most plug-in options struggle to fill large spaces. That’s where the Pura Plus Smart Diffuser comes in.
This latest version of the popular Pura home fragrance system promises to solve those issues with a built-in fan, app-controlled customization, and large-area scent diffusion. But does it actually work? Can it really fill an open-concept living space with fragrance that lasts?
In this in-depth review, we’ll unbox, set up, and test the Pura Plus to see if it’s worth the upgrade—or just another smart gadget that overpromises. Let’s dive in! 🚀
History of Smart Diffusers
Smart diffusers have transformed how we enjoy fragrances at home. Early models relied on simple heat diffusion or wick methods used in traditional plug-in devices. Over time, advancements in technology allowed for more control and customization through digital interfaces. The Pura Plus represents a leap forward, combining smart technology with a modern design.
Today’s diffusers offer app-controlled features, energy efficiency, and seamless integration with existing home systems. Smart diffusers, like the Pura Plus, have evolved significantly from their basic predecessors. Originally designed for simple scent dispersion, they now incorporate sophisticated technology, allowing users to customize fragrance intensity and schedules via mobile apps. This innovation aligns with bigger trends in smart home automation. As technology continues to advance, smart diffusers are expected to become even more integrated into our daily routines, offering enhanced features that cater to personalized preferences.
Unboxing & First Impressions: What’s Inside the Pura Plus?
The Pura Plus Smart Diffuser arrives in sleek, minimalist packaging that immediately gives off a premium vibe. If you’ve used a Pura diffuser before, you’ll notice some familiar elements, but also a few key design changes that set this model apart.
📦 What’s in the Box?
Here’s what you get when you unbox the Pura Plus:
✅ The Pura Plus diffuser unit
✅ A power adapter and cord (note: no direct wall plug like the Pura 4)
✅ A quick-start guide
✅ Space for two interchangeable fragrance vials (sold separately)
Right away, there’s one major difference: this diffuser isn’t a wall plug-in like its predecessors. Instead, it sits on a surface and uses a power cord. This is great for flexibility (you’re not limited to an outlet’s height), but it does mean you’ll need counter or shelf space for it.
💨 First Impressions: A Fan That Changes the Game?
The most exciting upgrade? The built-in fan. Unlike the Pura 4, which relies solely on heat to disperse fragrance, the Pura Plus actively circulates scent using a small, quiet fan. The goal is to help the fragrance reach larger spaces more effectively—perfect for open-concept homes or big living areas.
Another bonus? The fragrance vials are the same ones used in previous Pura models, meaning you don’t have to buy a whole new set of scents if you’re upgrading from a Pura 4. A small but thoughtful detail!
Setup & Smart Features: Is the Pura Plus Easy to Use?
One of the biggest selling points of the Pura Plus Smart Diffuser is its smart home integration and app-controlled features. Unlike traditional plug-in diffusers that simply run when turned on, this device lets you control everything—from scent intensity to scheduling—all from your phone.
So, how easy is it to set up? Let’s walk through it.
⚡ Step 1: Plug It In & Power Up
Unlike the Pura 4, which plugs directly into a wall outlet, the Pura Plus uses a power cord. This means you’ll need to place it on a counter, shelf, or table near an outlet.
Once plugged in, the device’s LED light starts pulsing blue, signaling that it’s ready to pair with the app.
📱 Step 2: Connect to the Pura App
The Pura app (available for iOS and Android) guides you through the setup:
1. Open the app and tap “Add a New Device.”
2. The app will automatically detect the Pura Plus nearby.
3. Confirm that the light is pulsing blue, then connect to Wi-Fi.
4. Once connected, you can name your diffuser (e.g., “Living Room” or “Bedroom”).
Setup takes less than 5 minutes, and no complicated pairing steps are required.
Comparison with Competitors
The Pura Plus stands out in a crowded diffuser market. Compared to brands like Vitruvi and Aera, Pura Plus excels in smart integration. While Vitruvi focuses on aesthetic design, and Aera emphasizes scent variability, Pura’s app features give it an edge in convenience.
The device’s dual-vial setup is compatible with existing fragrance lines, which can be a cost-saving factor. Additionally, its intuitive app makes scent management easy for tech-savvy users.
🕹️ Step 3: Insert Fragrance Vials & Customize Your Settings
Now for the fun part—choosing your scents!
The Pura Plus holds two fragrance vials at a time, allowing you to switch between scents in the app. The app even recommends fragrance combinations for a layered, more dynamic home scent experience.
Customizable settings include:
✅ Scent intensity levels (adjust how strong or subtle the fragrance is)
✅ Schedules (set specific times for each scent to turn on/off)
✅ Away mode (automatically turns off when you’re not home)
✅ Nightlight feature (choose from different LED colors to set the mood)
🏡 Smart Home Compatibility: Does It Work with Alexa & Google Home?
Yes! The Pura Plus integrates with Alexa and Google Assistant, so you can control it with voice commands. Want to turn on a scent without opening the app? Just say:
🗣️ “Alexa, turn on the living room diffuser.”
While it doesn’t yet support Apple HomeKit, the existing integrations make it easy to include in your smart home setup.
Scent Performance: Does the Pura Plus Really Fill Large Spaces?
A fancy smart diffuser is great—but let’s be real, if it doesn’t actually make your home smell amazing, what’s the point? Pura Plus promises to cover larger spaces better than the Pura 4, thanks to its built-in fan and enhanced fragrance diffusion. So, we put it to the test in different room sizes and layouts to see if it lives up to the hype.
🏡 Test #1: Open-Concept Living Room (Large Space)
✅ Room size: 500+ sq. ft., open floor plan
✅ Scent used: Capri Blue Volcano (aka the cult-favorite Anthropologie scent)
✅ Intensity setting: High
Right away, we noticed a difference compared to the Pura 4. The built-in fan helps spread the scent faster and farther, making it noticeable throughout the room within 10-15 minutes. After about 30 minutes, the entire space had a subtle, even fragrance—not overpowering, but definitely there.
💡 Pro Tip: If you want a stronger scent, crank up the intensity in the app. Just keep in mind that higher settings will use fragrance vials faster.
🚪 Test #2: Bedroom (Medium Space, Door Closed)
✅ Room size: ~200 sq. ft.
✅ Scent used: Nest New York Bamboo
✅ Intensity setting: Low
In a smaller, enclosed room, the Pura Plus worked even better. Within 5 minutes, the scent was noticeable, and by 15 minutes, the room smelled like a high-end spa. Since there’s less airflow in a closed space, the scent lasted longer without needing the fan to run constantly.
💡 Best setting for bedrooms: Low to medium intensity works best to avoid overwhelming the space.
🚽 Test #3: Bathroom (Small Space, High Humidity)
✅ Room size: ~75 sq. ft.
✅ Scent used: Pura Fraiser Fir
✅ Intensity setting: Low
Bathrooms can be tricky because humidity can affect how scents linger, but the Pura Plus still did a great job. Even on the lowest setting, the fragrance was strong enough to mask odors but not overpowering. Bonus: The built-in nightlight feature is perfect for nighttime trips to the bathroom!
🔥 Final Verdict: Does It Really Work?
✔️ Stronger scent diffusion than Pura 4, especially in large spaces
✔️ Fragrance spreads quickly thanks to the built-in fan
✔️ Customizable intensity lets you control how strong the scent is
✔️ Great for both open and closed spaces
⚠️ One downside? The scent fades quickly if the device is turned off. Unlike candles or reed diffusers that leave lingering fragrance, the Pura Plus requires consistent use to maintain scent strength.
Users across various platforms rate the Pura Plus highly for its scent diffusion capabilities and user-friendly app. Feedback often praises its efficiency in large spaces, noting a significant improvement over the Pura 4. Common praises highlight the crisp and varied scents, while critiques occasionally point to vial costs.
Overall, the Pura Plus holds a strong reputation for delivering on its promises, backed by a host of satisfied customers.
Pros & Cons: What We Loved (and Didn’t Love) About the Pura Plus
Now that we’ve tested the Pura Plus Smart Diffuser in different spaces, let’s break down what truly makes it stand out—and where it falls short.
✅ What We Loved
1. Covers Large Spaces Better Than the Pura 4
The built-in fan is a game-changer. Unlike traditional plug-in diffusers that rely on heat alone, the Pura Plus actively circulates fragrance, making it ideal for open-concept homes, high-ceiling spaces, and larger rooms.
2. Uses the Same Fragrance Vials as Other Pura Models
Already have a collection of Pura scents? Great news—you don’t need to buy new ones! The Pura Plus is compatible with all existing Pura fragrance vials, making the upgrade easier on your wallet.
3. Smart App with Custom Schedules & Intensity Control
Want your home to smell like freshly baked cookies at 5 PM but switch to calming lavender at bedtime? No problem. The Pura app lets you customize scent schedules, adjust intensity, and even set an Away Mode to save fragrance when you’re out.
4. Works with Alexa & Google Home
If you’re all about smart home convenience, you’ll love that the Pura Plus integrates with Alexa and Google Assistant. Just say,
🗣️ “Alexa, turn on the living room diffuser” and enjoy instant freshness.
⚠️ What We Didn’t Love
1. Needs to Stay Powered On for Continuous Scent
Unlike candles or reed diffusers that leave lingering fragrance even when off, the Pura Plus requires constant power. Once it’s turned off, the scent fades quickly.
2. Not Wall-Mounted (Takes Up Counter Space)
While the Pura 4 plugged directly into a wall outlet, the Pura Plus needs a shelf, table, or counter. If you prefer clutter-free surfaces, this might be a downside.
3. Fragrance Vials Can Get Pricey
Pura scents smell amazing, but they aren’t cheap. Each vial lasts about 2-3 weeks depending on intensity settings, so keep in mind the ongoing cost of replacements.
4. No Apple HomeKit Integration
While Alexa and Google users are covered, Apple HomeKit isn’t supported yet. Not a dealbreaker, but worth noting if you’re deep in the Apple ecosystem.
Environmental Impact and Sustainability
Sustainability is becoming a priority for many households. The Pura Plus contributes positively with its eco-friendly packaging. Using long-lasting vials reduces waste compared to traditional candles or plug-ins. Pura also promotes safe ingredients, avoiding harmful chemicals.
While the energy use of such devices is minimal, choosing a low-intensity setting can further reduce the ecological footprint. Overall, Pura’s commitment to clean, sustainable fragrances aligns well with green living goals.
Final Verdict: Is the Pura Plus Worth It?
The Pura Plus picks up where the Pura 4 left off - the new design incorporates a fan to spread your scent in open spaces and tall ceilings.
The Pura Plus is an excellent upgrade for anyone who wants a high-tech, customizable home fragrance experience. It’s ideal for large spaces, smart home users, and those who love premium scents.
However, if you prefer a wall-mounted solution or a fragrance that lingers after turning off the device, you might want to stick with the Pura 4 or explore other options.
💡 Our Rating: ⭐⭐⭐⭐☆ (4.8/5)
Best For: Large spaces, smart home lovers, fragrance enthusiasts
Skip If: You want a wall-mounted diffuser or don’t want ongoing fragrance costs
Maintenance and Durability
Keeping the Pura Plus in top shape is simple. Ensure to clean the diffuser periodically to maintain optimal functionality. Swab the interior with a soft cloth to remove any residues from the fragrance oils.
The durable materials used in construction mean minimal wear and tear, even with daily use. Expect the Pura Plus to provide consistent performance over an extended period, enhancing its value as a long-term investment in home comfort.
The materials used in Pura Plus are selected for longevity, ensuring it can withstand regular usage. It’s important to handle the fragrance vials with care to avoid spills that could affect device performance. For those in humid climates, regular cleaning can prevent any potential build-up. These simple maintenance tasks, combined with the device’s sturdy design, ensure the Pura Plus remains an effective and reliable part of your home environment for years.
Where to Buy & Best Deals on the Pura Plus
If you’re ready to upgrade your home fragrance game, the Pura Plus Smart Diffuser is available from a few different retailers—but where can you get the best deal? We’ve rounded up the top places to buy it, plus some tips on finding discounts and bundling it with the best scents.
🛒 Best Places to Buy the Pura Plus
🔹 Official Pura Website (pura.com)
• Often has exclusive bundles (diffuser + fragrance vials)
• Free shipping on orders over a certain amount
• Occasionally offers discount codes for new customers
🔹 Amazon (amazon.com)
• Fastest shipping (especially if you have Amazon Prime)
• Frequent sales, especially around Black Friday, Prime Day, and holiday seasons
• Check for third-party sellers—make sure you’re buying from the official Pura store
💡 Pro Tip: If you’re buying from Pura’s official site, check if they have a subscription option for fragrance refills—it often comes with a discount!
💎 Must-Try Scents for Your Pura Plus
Not sure which fragrances to start with? Here are some fan-favorite Pura scents that smell absolutely amazing, don’t miss our full guide to the Best Pura Scents, too:
🌿 Capri Blue Volcano – The famous Anthropologie candle scent (fruity + tropical)
🏡 Nest New York Bamboo – Fresh, clean, and spa-like
🍋 Lafco Chamomile Lavender – Perfect for relaxation and bedtime
🍂 Pura x Hotel Lobby Signature – Luxurious and cozy, like a high-end boutique hotel
🌲 Thymes Frasier Fir – The ultimate holiday scent (fresh pine & fir)
Final Thoughts: Should You Get the Pura Plus?
The Pura Plus picks up where the Pura 4 left off - the new design incorporates a fan to spread your scent in open spaces and tall ceilings.
If you want a smart, high-tech way to keep your home smelling amazing, the Pura Plus is worth considering. It’s perfect for those who:
✅ Want a diffuser that actually fills large spaces
✅ Love customizable scent schedules & smart app control
✅ Already use Pura fragrances and want an upgrade
✅ Prefer a flame-free alternative to candles
However, if you’d rather have a wall-mounted diffuser or don’t want to commit to ongoing fragrance costs, you might want to stick with the Pura 4 or explore other options.
💡 Bottom Line: If home fragrance is a priority for you, the Pura Plus is one of the best smart diffusers on the market today.
👉 Ready to try it? Check out the latest deals and get your Pura Plus today!
Also check out our Aera vs. Pura Review, our Pura Review, Pura Car Review and Pura 4 Review.